From startup to cash flow positive in year one
The challenge
A new healthcare services business launched in 2025 with a strong clinical vision but several early financial missteps common to startups. The owner needed a financial partner who could quickly diagnose the problems, correct course, and build the operational infrastructure for sustainable growth — all while the business was still finding its footing.
Our approach
Henwich stepped in as Fractional CFO and began with a thorough analysis of the company's financial data. We identified the root causes of the early mistakes, built precise financial projections, and established clear goals and accountability structures. Working closely with the owner — including late-night exchanges in the early days — we helped prioritize the right operational and financial levers to pull.
Results
- Achieved cash flow positive status within the first year of operation
- Corrected early financial and operational mistakes through detailed data analysis
- Built precise financial projections and goal-setting frameworks
- Established operational infrastructure to support continued growth
- Provided strategic guidance that allowed the team to focus on the right priorities